Dell
Hired in 2015 to head up Dell Blue, Dell’s internal agency, I transformed it from an underperforming team of 18 to a global internal powerhouse of 110 team members. I set the mission and core values of the agency, and then started hiring talented and kind people who believed in the mission. By out-performing their AOR (Y&R) strategically, creatively and process-wise, we won nearly 90% of the global creative for Dell’s BtoB and BtoC work. Here are just some of the samples of work we did.
Make it
An idea: a content studio for quick-turn & social needs
By forming a BtoB (commercial) content studio, we revolutionized Dell’s social team, creating concepts and ideas in 12-24 hours. Social engagement increased over 50% in 6 months.
Dell’s LGBTQ+ Pride Month
To celebrate Pride Month, we captured through our LGBTQ+ employees, what it is like to work at Dell and how supportive they are for the group. It was the most liked internal campaign in Dell’s history at the time.
Michael Dell’s keynote at Dell World .
To hype up the Dell World annual global conference, we created this video that shows all the cutting-edge technology that Dell has to offer.