“Our Mission Is Yours”
– Manheim New Brand Campaign
Manheim, the world’s largest automotive wholesale marketplace, was facing one of its greatest challenges in the company’s 76-year history. Covid forced Manheim to temporally shut down its live auctions, leaving many of their clients, car dealers across the country, questioning Manheim’s commitment to helping their business thrive.
To restore trust in the brand, Ideabar— the Cox Enterprises internal agency — created a campaign to showcase Manheim’s recommitment and promise to their customers, centered on working as hard as they do to help them succeed whether they wholesale cars in-person or online. In addition to rejuvenating dealers, the integrated campaign also reenergized Manheim’s thousands of employees, who’ve rallied around the new “Our Mission Is Yours” motto when serving customers.
The results of the campaign have been phenomenal.
“Our Mission Is Yours” helped Manheim pick up 10 points of market share in 2021 and deliver the most profits in the company’s history.
